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World Oceans Day: the 2018 initiatives - Our website

World Oceans Day: the 2018 initiatives - Our website

World Oceans Day, in honor of the World Economic Power Week. If it were a state, the ocean would undermine many others who are jostling for the top ten, and instead this potential natural and financial heritage, he is forced to fight for his existence and his health. It is in fact under constant threat and we human beings are not totally extraneous to this absurd situation, quite the contrary!

The enemies of the ocean, to keep an eye on during the World Oceans Day, they are mostly overfishing, pollution, underwater exploration for oil and gas research and extraction. The intensive development of maritime transport and infrastructure has also helped to ruin this treasure of biodiversity fluid and let's not forget, even if complex to understand, the acidification of the oceans.

It is a phenomenon caused by climate change and which therefore sees us in part involved as "bad", while among the victims there is the one in the front row that many want to admire during the holidays: the barrier Reef.

World Oceans Day: when it occurs

There World Oceans Day is June 8th. In the 24 hours of this day, announced globally, the watchword is to party in the ocean but not with banners and jingles: creating in every possible way the present, the conditions for a better future.

We are all called to make at least one gesture in the World Oceans Day, so that the ocean does not become irretrievably sick. It is not a concern that must concern those who live in coastal areas, or those who have an activity that is inherent in this fluid and extended reality.

If the ocean is bad, we all recover, so on June 8 we are all called to start a year of greater commitment, until the next World Oceans Day. We can start by letting ourselves be involved in one of the many initiatives, whether they are 2.0 or down-to-earth, based on awareness and prevention of marine pollution. Starting with that extra plastic bag that we could have prevented from being dispersed into the environment. Do you remember it?

World Oceans Day: what is celebrated

There World Oceans Day wants to celebrate the 'value' of these ecosystems which are worth at least 24 trillion dollars: 2.5 trillion dollars a year. The estimate is reported by WWF that with a short calculation elects the ocean as the seventh world economy.

If to some they may seem like a naturalist's obsession or a business for tourism, precisely the marine protected areas are instead one of the aspects that creates the most income. Profit also intended, not only but also, in hard cash. There VU University of Amsterdam for the WWF he obtained an estimate that seems to have been made specifically to stimulate our heartfelt participation in the World Oceans Day. For every dollar invested in the creation of a marine protected area, the value of the resulting benefits is three times the 'investment'.

This can be assessed by looking at the jobs created, as well as the protected coasts and the profitable fishing activity. After this result, the WWF is hopeful of having almost unanimous support when it asks in the World Oceans Day to set itself as "World" the goal of reaching a percentage of oceans protected by marine protected areas equal to 30%, by 2030.

The forecasts are for net economic benefits of at least 490 billion dollars but, being optimistic, also of 900. This spread over the period 2015-2050. As for “our home”, even if this perspective is absurd when you have the planet at heart, in World Oceans Day we can remember that in our corner of the ocean, in the Mediterranean so rich in biodiversity, there is such a slow turnover that it is not possible to dispose of the pollution produced by our activities and the percentage of sea under protection remains in any case 1%. whole Mediterranean Sea.

World Oceans Day: 2018 initiatives

In a world, in an ocean, increasingly social and 2.0, in the World Oceans Day 2018 we are called to commit ourselves online. Not only that, but it can also be done by approaching via the web a reality that may appear physically distant to us.

This year we can celebrate the day with some good news and fingers crossed to make it a turning point for the marine ecosystem. In May from The European Commission has come up with the proposal to oblige states to recover 90% of single-use containers by 2025, and companies to cover the costs of waste management and remediation. It is a very firm squeeze, a squeeze in the true sense of the term, but there is no room for maneuver, the oceans and seas are really suffering. Recent data speak of 86% of beach waste represented by plastic bottles and crockery, a change of culture is needed and the day of the oceans could be the turning point by exploiting the media wave.

There are also many initiatives implemented by major brands, organizations and associations to support the commitment to keep our oceans clean and to safeguard the fish that inhabit them.

Among the most impacting this year I point out the flash mob organized in Milan by MSC (Marine Stewardship Council), a non-profit organization committed to certifying products from sustainable fishing, awarded with a blue stamp, which can only be obtained after careful checks on origin and traceability. Thus, blue "flying fish" appeared in the streets of the center of Milan, animated by a motorized aerostatic mechanism, bringing a "piece of sea into the city" and leaving amazed citizens and tourists who did not miss the opportunity to take pictures and selfies, which soon went viral online with the hashtag #keep the blue .

The BluFishmob was created thanks to the collaboration with Findus, Rio Mare, Coraya, Carrefour, Mareblu, partner companies that consider seafood sustainability as an essential point of their strategies, both by offering a wide range of products with the MSC Pesca Sostenibile brand and by promoting improvement projects in fishing systems (FIP).

A shot of the #BluFishMob for the @tienidocchioilblu campaign organized by MSC

MSC took the opportunity to present data from a research carried out in 22 states on consumers of seafood products and their sensitivity in preferring fish from sustainable fishing for their purchases: the first interesting data is what Italians see among the real "seafood lovers", with as much as 95% of the population habitually consuming fish compared to an average percentage of 34% in the population of the other 21 states where the research was carried out.

THE Italian consumers buy fish mainly at the supermarket (a good 84%) but the local markets and fishmongers still maintain a good percentage of customers. Fresh fish is more in demand than canned and frozen.

Consumers, at least in their declarations of intent, seem very sensitive to the sustainability certification of fish as 68% prefer to buy products that guarantee the origin from sustainable fishing. An encouraging sign!

That's right: a wave for change.

It is a simple social media campaign that invites you to put your commitment to the service of the ocean's well-being. Of our ocean. To participate, just make a promise to the sea. Nothing poetic, or rather, in addition wanting is fine, but the World Oceans Day it requires concrete and effective actions. The use of reusable bags. No more plastic straws.

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